Recently a prospective client made a second visit to our facility in Hagerstown, Maryland, to do a deeper dive into our capabilities and how we’d handle the nonprofit organization’s direct mail responses. As part of that process we asked the Director of Development to bring samples of their primary direct mail packages to review.
With the current prevalence of digital media, I’m often asked if traditional direct mail is still relevant for nonprofit fundraisers. And despite the constantly changing digital landscape, the answer is yes — it’s definitely relevant. When I was in college, beepers were all the rage and cell phones weren’t even in existence. In the past decade, we’ve seen phones evolve from “just a phone” to complex mini computers. Who knows what the next communications development will be?
I’m not sure about you, but after the sub-zero temperatures and the relentless snow that we experienced this winter, I’m happy to see blue skies and the spring flowers blooming outside my office window.
Springtime is about renewal and getting a fresh start. For many nonprofits, it marks the beginning of a new fundraising season. This allows organizations to open the door to new and creative ideas to engage and interact with donors.
So what can you do to impress the new donors you’ll be attracting this spring? To help get the ball rolling, I’ve listed a few ideas: