Yesterday, an article I wrote discussing the value of donor feedback was published on The Grow Report. I know for months I’ve been talking about the value of donor feedback, but this article sums it up nicely.
The reason Merkle RMG is critical is because we are the eyes and ears for a nonprofit. Think about it — we are the first to engage with a donor. Whether it is processing a donation, flagging a piece of comment mail, responding to an email, or answering a phone call — we are first to react to a donor’s behavior.