Merkle RMG Expands Service Partnership with the Heritage Foundation

Tuesday, April 2, 2013

Merkle Response Management Group (, a subsidiary of Merkle, a leading customer relationship marketing firm and the nation’s largest privately-held agency, announced that it has expanded its 7 year relationship with theHeritage Foundation to include event registration processing services. Under the expansion, Merkle RMG manages all event registration and associated payment processing for each of the Foundation’s Member Events held across the country. The multi-channel solution supports the data capture and customer service needs of RSVPs received via mail, phone, web and e-mail.

“Our mission is to provide comprehensive solutions that =enhance service, reduce costs and allow our clients to focus on their mission objectives. Our work with the Heritage Foundation is a prime example of this,” said Bill Sayre, President of Merkle RMG. “Our solutions are not one-size-fits-all. We customized this event registration processing service to meet the Foundation’s unique needs and allow them to focus time and resources on enhancing their events and member communications.”

Merkle RMG was able to seamlessly transition Heritage’s in-house management of this process to become fully operational supporting the Heritage events team in less than six months. The service started in July 2012 and was put to the test starting in January this year during a particularly intensive schedule of events to say farewell to outgoing President Ed Feulner and welcome Jim DeMint as the incoming leader. In a 10-week period, Merkle RMG was able to handle over 9,000 RSVPs that included completing the processing of all responses and reconciling them on a daily basis.

“Our goal is to highlight the Foundation’s core messages through event and personalized contact with members who generously support our mission,” said Carsten Walter, Director of Development at the Heritage Foundation. “Since we began our relationship, Merkle RMG has provided top-quality solutions catered to our specific demands. We have a zero-error mentality that we plan to preserve as we move forward in our partnership with Merkle RMG.”

In addition, Merkle RMG continues to manage most of Heritage’s direct response processing and customer service operations, including mail donation processing, inbound member service calls and emails, and fulfillment of acknowledgements and premiums.

Learn more about our work with the Heritage Foundation:


About Merkle’s Response Management Group
Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data capture and integration, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 175 clients in the nonprofit, government, healthcare, and retail markets.  For more information about Merkle RMG, please visit, or follow us on Twitter @MerkleRMG.

About the Heritage Foundation

The Heritage Foundation is the nation’s most broadly supported public policy research institute, with hundreds of thousands of individual, foundation and corporate donors.Heritage was founded in February 1973 and has a staff of 275 with an annual budget of $82.4 million.  The organization’s mission is to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.