Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, has been selected by Save the Children to handle donation processing and fulfillment services in support of its direct mail program.
Save the Children is a nonprofit organization dedicated to giving children a healthy start, the opportunity to learn and protection from harm, both in the United States and in more than 120 countries around the world. Services under the three-year contract began in January of this year.
“We went through a careful process to choose a partner with not only the experience and proven ability to process our donations quickly, accurately, securely and efficiently, but also one that had flexible technology to handle reply documents of varying sizes and paper weights – something our prior bank lockbox could not support,” said Elena Consalvo, senior director, Mass Market Fundraising for Save the Children. “Merkle RMG has also helped us improve our gift acknowledgment processes, offering specific suggestions on how to thank donors who gave in response to the recent earthquake in Nepal. They provide the support we need to be more effective in our fundraising efforts, and to build stronger relationships with our donors.”
“Every nonprofit’s success relies on the ability to fundraise effectively and cultivate the loyalty and support of its donors. Through our advanced technology, the sharing of our best practices and experience, and the consistently high level of service we deliver, we are helping Save the Children raise more money in both the short and long-term to improve the lives of more than 166 million young people worldwide,” said Bill Sayre, president of Merkle RMG. “Merkle RMG is proud to be a service partner supporting Save the Children’s mission to make a better future for the world’s children a reality.”
About Save the Children
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood – every day, in times of crisis and for our future. Follow us on Twitter and Facebook.
Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data entry, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 200 clients in the nonprofit, government, healthcare, and retail markets. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter@MerkleRMG.
Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately held agency, to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Merkle RMG: http://www.merkleresponse.com
Sage Communications (for Merkle RMG)