New solution utilizes donor response insights to personalize donor interactions and improve engagement for long-term retention and value
HAGERSTOWN, Md. – February 13, 2018 – Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the introduction of Rapport, a suite of strategic solutions to help nonprofits improve and personalize donor care. Rapport services include address improvement, cultivation phone calls, sustainer management and donor engagement services, and highly personalized acknowledgement and fulfillment programs tailored to the needs of each nonprofit and their donors.
Nonprofits face significant competition for donations, making retention of first-time and multi-year donors critical. Unfortunately overall retention rates remain under 50 percent as donor expectations increase, in part due to advances in technology and standards in the commercial world. Donors expect nonprofits to take a personalized approach to each interaction, which is a level of attention nonprofits are challenged to give. Merkle RMG’s Rapport suite is designed to combat this issue, taking into account firsthand donor feedback, unique giving preferences and interactions to provide individualized care.
“Merkle RMG sits at a critical place in the giving cycle. As the eyes and ears overseeing the processing of a donor’s first gift and handling many of their subsequent interactions with a nonprofit, Merkle RMG plays an essential role in nonprofit-donor relationship building,” said Bill Sayre, president, Merkle RMG. “From this standpoint we’ve designed Rapport solutions to drive greater year-over-year donor retention and lifetime value. Every individual is unique, and with Rapport nonprofits no longer need to take a one-size-fits-all engagement approach.”
Rapport services leverage Merkle RMG’s best-in-class multi-channel direct response processing, donor care and fulfillment solutions and are informed by data and analytics. They are designed to fit seamlessly into each nonprofit’s donation management program and provide advanced reporting for insights to help elevate the donor experience.
The full suite of Rapport solutions will be rolled out over the next seven months, beginning with address improvement services. Rapport supports the entire donor retention lifecycle, focused on the pillars of connection, growth and analysis. To learn more about Rapport and Merkle RMG’s other offerings, please visit Rapport.
Founded in 1983, Merkle’s Response Management Group (RMG) helps organizations elevate the donor/customer experience and improve retention through processing expertise and data-driven insights enabled by advanced technology. Merkle RMG combines a comprehensive set of best-in-class multi-channel direct response processing, donor/customer care and fulfillment solutions with actionable strategies that drive one-to-one relationships and increase lifetime value Services include caging/lockbox, scanning/imaging, data entry, exceptions handling, image archive and retrieval, inbound call center, e-mail customer service, acknowledgment/premium fulfillment, sustainer management, event processing, website development and strategy & analytics. RMG serves more than 200 clients in the nonprofit, government, and commercial industries. For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter @MerkleRMG.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Merkle RMG: http://www.merkleresponse.com
Sage Communications (for Merkle RMG)