Insights

Pushing the Envelope

Read our thoughts about the state of the fundraising industry and how we can be more effective through innovative approaches to the challenges we face.

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FEATURED POST Monday, April 22, 2019
Recent performance trends confirm that nonprofits are acquiring fewer donors than ever before and retaining less of the donors they acquire.  Lackluster response rates in the low... READ MORE

Leading with Care

Learn about Merkle RMG’s culture and the people and practices that make us an exceptional company having a positive impact on our industry and local community.

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FEATURED POST Tuesday, March 12, 2019
This month I’ve asked Amy Bobrick, Vice President of Strategy at Merkle Response Management group, to share her journey over the past year of refining and realigning our Rapport ... READ MORE

Resources

Case Studies

Save the Children
Save the Children
Paralyzed Veterans of America
Paralyzed Veterans of America
Episcopal Relief & Development
Mother and daughter in Namibia
Project HOPE

White Papers

Donor Stewardship to Improve Retention
So many nonprofits are competing for a donor’s attention. Learn how small gestures of appreciation can set your organization apart in the mailbox.
New Donor Onboarding for Faster Conversion
Convert new donors into annual donors by transforming the onboarding experience with a few easy tactics to convert new donors into committed annual givers.
Engaging Mid-Level Donors on a Limited Budget
Mid-Level donors get lost between direct marketing and major giving programs. Nonprofits do not need a dedicated resource to steward and cultivate these valuable donors.
Retain More Sustainers by Actively Engaging Them
Sustainers need to know the difference their support makes. Proactively engage your sustainers and communicate with them throughout the year to improve retention and value.

Benchmark Reports

2018 Nonprofit Donation Benchmark Report
Our first Nonprofit Donation Benchmark Report details more than 39 million transactions and over $1.5 billion in donations for 164 nonprofits from January 1 – December 31, 2018.

Other Resources

The Benefits of Outsourcing
Merkle RMG commissioned this study to learn more about how nonprofits manage their direct mail responses, how well they are performing, the importance of specific attributes when evaluating outsourcing options and their perception of the benefits of outsourcing.
Disaster Recovery & Business Continuity
The chances that an event will occur that disrupts the processing of your direct mail responses are small but the impact can be devastating. Learn about the importance of having a well-defined Disaster Recovery/Business Continuity Plan and what it should cover.
Keeping PACE with Your Donors
Last year 24% of moves within in the US were not reported to the post office. That’s a huge number of donors who are not receiving your appeals. Learn how Merkle RMG can help you solve the challenge of undeliverable mail.