At Merkle RMG, our people are our most important assets, and how they perform their jobs is a big part of our success over the past 31 years. I have been asked many times over my 13-year career with Merkle – how do I effectively lead a team of over 500 employees? In this blog post I’d like to share my approach and what I’ve learned.
When I think about the impact donors have on our mission, one of my favorite quotes comes to mind:
Dan Zadra once said, ”Let no one tell you that a problem is too big, or that you can’t make a difference.” And, he’s right — even the smallest effort can make a difference, and it’s a wonderful starting point from which to begin building a strong bond with your donors.
Here in Hagerstown, Maryland, like in many small towns, we are close to our friends, neighbors and co-workers. We’re familiar with each other, so communicating is easy and straightforward.
Can you say the same about your donor contact management? Unlike our small community, your donor base is huge and diverse. And even though you want to know your donors personally, the sheer numbers make it really hard. It’s important though, to get to know your donors as well as possible and manage your contact with them carefully at every opportunity.
I’m not sure about you, but after the sub-zero temperatures and the relentless snow that we experienced this winter, I’m happy to see blue skies and the spring flowers blooming outside my office window.
Springtime is about renewal and getting a fresh start. For many nonprofits, it marks the beginning of a new fundraising season. This allows organizations to open the door to new and creative ideas to engage and interact with donors.
So what can you do to impress the new donors you’ll be attracting this spring? To help get the ball rolling, I’ve listed a few ideas:
As the President of Merkle Response Management Group, I lead the many facets of our business – from client satisfaction, product enhancements and new services, to sales presentations, business strategy, employee engagement and process improvement. No two days are ever alike. In my free time, I like to create things. I am a frustrated artist at heart who enjoys Plein Air landscape painting, and crafting furniture and home accessories from wood. I also enjoy working on my restored ’66 VW Bug.