Switching gears a bit this month, I want to take time to reflect on some current events. I also want to remind us all that what we do matters, and that innovation and out-of-the-box thinking must continue in order to propel our industry forward and enable the missions and work of the organizations we support.
As exception services manager at Merkle RMG, I’m proud to be part of a corporate culture that supports its community year round. At Christmas, the company participates in the Salvation Army’s Angel Tree program. Every summer, we hold a food drive to feed Maryland children who don’t have access to their schools’ free meal programs over summer break. And with fall fast approaching, we recently came together to help a local church collect school supplies for needy children throughout Washington County, Maryland, where our facility is located.
Finally, organizations are using technology to complement and strengthen their fundraising program. But is this really the case? I’m not sure. In one conversation, I heard about how excited an organization was that it could marry its online and offline sustainer programs.
Every day at Merkle RMG, we’re entrusted with the two most sensitive things in response management — money and data. And we don’t take this responsibility lightly. It’s our mission to maintain the trust and satisfaction
Whether or not you have money to burn, no one likes to waste money. And anyway, the government frowns upon burning their paper. So why are so many nonprofits squandering their resources on mailings to bad addresses?
Just about everything. Well, at least for me. “To be a champion, I think you have to see the big picture. It’s not about winning and losing; it’s about every day working hard and about thriving in a challenge.
Today, I’m excited to introduce and welcome Amy Bobrick to Merkle RMG as our vice president of strategy. In this newly created role, Amy will lead our efforts to develop innovative back-end solutions that help nonprofits get maximum value from the interactions and data captured during donation processing.
Sustainer. It’s the buzz word in nonprofit fundraising for the past few years. And there’s good reason for it — sustainer programs are one of the most valuable segments within a fundraising program because of the compound effect of the gifts.
At Merkle RMG, teamwork and cohesion are vital to making our processes seamless and efficient. Our company is all about strong relationships at every level — not only with our clients and their donors, but also among employees. As a manager in fulfillment and acknowledgement, I’ve found that engaging department staff in quarterly team-building exercises is a great way to strengthen our day-to-day relationships and productivity.
Our work at Merkle Response Management Group (RMG) is so much more than the daily operations of our response management services. It’s also about building partnerships and supporting nonprofits in their missions to do good. As an account manager, I’ve grown close relationships with my clients and have come to be truly invested in their causes. Recently, my work with one nonprofit led to the experience of a lifetime – a chance to take part in a mission trip to the Philippines with Operation Smile.