In these highly competitive times, companies must focus on developing the internal systems to deliver a better customer experience. To do that requires understanding the state of the experience they are delivering today. So many organizations utilize “Voice-of-the-Customer” programs to systematically listen, learn and improve their services by incorporating feedback directly from their customers.
As our resident IT wizard, Jim oversees security, connectivity, software applications and hardware, and facility/property management. We rely on him to ensure that our technology and infrastructure support Merkle RMG’s current operations, growth and emerging services.
As an industry, we are sitting on the precipice of momentous change. I am hoping that nonprofits see this as an opportunity to transform their current approach to donor cultivation, and begin leveraging and utilizing the resources that have always been at their fingertips. Merkle RMG has taken its first step to begin its own transformation with the launch of Rapport last month. Rapport is a suite of strategic solutions that focus on building deeper and stronger relationships between a nonprofit and its donors to improve donor retention and lifetime value.
And we are not just tapping our inner-Tina Turner. All of us at Merkle RMG are driven by a love of our work…and a love of doing business with our partners! One of my goals is for that dedication and passion to show through in everything we do. And so, on this Valentine’s Day, I’m excited to share some new plus tried and true ways we show our love.
While account managers will continue to handle the day-to-day communication with our clients, two new relationship directors will be responsible for “owning” client relationships and ensuring we help them succeed. That will include recommending additional services based on a deep understanding of each client’s needs, and continually assessing our effectiveness in meeting and exceeding their expectations.
The reason Merkle RMG is critical is because we are the eyes and ears for a nonprofit. Think about it — we are the first to engage with a donor. Whether it is processing a donation, flagging a piece of comment mail, responding to an email, or answering a phone call — we are first to react to a donor’s behavior.
We polled a number of our nonprofit clients earlier this month to take their temperature on the year-end giving situation. While these results are by no means statistically significant, anecdotally they support what we all believe (and want) to be true.
Helping people is close to my heart, and I love working for a company that shares those values. Every year I lead efforts to organize a company-wide fundraiser benefitting two local nonprofits. And thanks to the support of my colleagues and Merkle RMG leadership, last week’s charity luncheon was the most successful one yet!
Today, we kick off our series with a spotlight on Scott Ryan, Merkle RMG’s vice president of operations. Scott joined our team in 2008 and currently oversees all of Merkle RMG’s core services, including mail processing, scanning, imaging, data entry, exceptions processing, contact center and fulfillment. With more than 20 years of management experience in direct mail donation processing, Scott ensures that we’re continually setting new standards for excellence in helping our clients serve their donors. Learn more in the Q&A.
Aside from this being the time of year that I daydream about the pie bar that my mom and aunt meticulously plan each year, it’s the time of the year that I begin to reflect on the past year. Measuring myself against the goals I set out to accomplish, taking stock of the current state of affairs nationally and globally, and trying to make sense of the man-made and natural changes that have transpired.